How to Create a Pinterest Business Account (Beginner’s Guide)
If you’re planning to use Pinterest for anything beyond saving recipes and decorating ideas, you’ll want a Pinterest Business Account.
Whether you’re a blogger, YouTuber, Etsy seller, coach, digital creator, or small business owner, a business account gives you access to tools that a personal account simply doesn’t offer.
Most importantly, it gives you access to analytics so you can see what’s working and what isn’t.
In this guide, I’ll walk you through creating a Pinterest Business Account and share a few lessons I learned along the way.
Why Create a Pinterest Business Account?
A Pinterest Business Account allows you to:
- Access Pinterest Analytics
- Track pin performance
- Claim your website
- Connect external accounts such as Instagram, Etsy, or Shopify
- Run Pinterest ads (if you choose)
- Build a recognizable brand presence
Without a business account, many of Pinterest’s marketing and growth tools aren’t available.
Step 1: Use a Dedicated Business Email
Before creating your account, consider using a dedicated business email address.
This helps keep your personal and business activities separate and can prevent confusion later when connecting websites, social media accounts, and other business tools.
If you ever sell your business or hand off account management, having a separate business email makes the process much easier.
Step 2: Create a New Business Account
When signing up, Pinterest will ask for:
- Your email address
- Password
- Birth date
Your birth date is used to verify age requirements. Pinterest requires users to be at least 13 years old.
When given the option, choose:
Create Account
rather than logging into an existing personal account.
Keeping personal and business accounts separate can save headaches later.
Step 3: Describe Your Business
Pinterest will ask questions about your business.
Don’t overthink these answers.
Choose the category that best matches your business:
- Education
- Design & Art
- Blogging
- Coaching
- Retail
- Other
Pinterest is simply trying to understand how you plan to use the platform.
Step 4: Define Your Goals
You’ll be asked what you want to accomplish.
Options may include:
- Drive traffic to your website
- Generate leads
- Increase brand awareness
Choose the option that best matches your current goals.
If you’re unsure, that’s perfectly fine too.
Step 5: Secure Your Brand Name
This is one of the most important steps.
Pinterest automatically assigns a username, but you’ll want to claim a name that matches your brand whenever possible.
Consider using the same handle you use on:
- YouTube
- TikTok
- Your website
Consistent branding makes it easier for people to find you across platforms.
If your preferred name is unavailable, choose something close and recognizable.
Step 6: Claim Your Website
Claiming your website helps Pinterest verify that you own the content you’re publishing.
This unlocks additional credibility and analytics.
Pinterest provides several ways to verify ownership:
Option 1: HTML Header Tag
Pinterest provides a verification code.
You place this code inside your website’s header section.
Many website platforms make this easy through plugins or settings panels.
Option 2: TXT Record Verification
You can also verify ownership through your domain registrar.
This involves:
- Copying Pinterest’s TXT verification code
- Logging into your domain provider
- Adding a TXT record
- Saving the changes
- Returning to Pinterest and clicking Verify
Verification may take a few hours or occasionally a couple of days to appear.
Once complete, you’ll see your website listed under your claimed accounts.
Why This Matters
Creating a Pinterest Business Account is the foundation for everything that comes next.
Without it, you can’t properly track your results, claim your website, or build a professional Pinterest presence.
Think of this step as laying the foundation before you start creating boards, publishing pins, and driving traffic.
A little setup now will save a lot of frustration later.
Final Thoughts
Pinterest can feel overwhelming when you’re first getting started.
I’ve been documenting my own journey building a digital business, and one thing I’ve learned is that taking the time to set up the foundation correctly makes everything else easier.
Start with the business account.
Then move on to website verification, profile optimization, boards, and content creation.
One step at a time.
Building your Pinterest foundation?
This guide is part of my Pinterest for Beginners series where I document exactly what I’m learning while building my own digital business.